The dream, vision and mission of our Founder and CEO Kondalarao Chukkala is “To Make Hard Water Free India”.

To make his dream come true he has invented the “Low cost, sleek, portable model of water softener”.

India is a country where bore water/hard water is the main source of water for daily needs of people. Hence majority of population depend only on hard water for taking bath, washing clothes, cooking, dish washing etc.

Because of using hard water for ‘bathing’, people are facing lots of health problems on skin and hair like hair fall, hair splits, dry/rough hair, itching on skin, rashes, dry skin etc. Many of these people are not even aware that they are facing these health problems because of taking bath with hard water. People are spending huge amounts of money on doctors, beauticians, cosmetics, soaps, creams and shampoos, but of no use.

Hence it is high time somebody take initiative to educate, to create awareness among people about the health problems caused by hard water and encourage them use softened water.

Kondalarao took up this as a mission and creating awareness among people about health hazards of hard water.